cATHERYN WRIGHT
Transform your struggling beauty, hair or wellness business into a thriving business with proven business strategies specifically designed for you
With years of experience buying, selling and valuing business. I bring unique insights into what makes beauty, hair & wellness enterprise valuable and sustainable in the long term.
The Wright Method
Catheryn developed The Wright Method — a straightforward, no-nonsense approach to transforming beauty, hair and wellness businesses.
Vision
To Focus on the three essential pillars of business success—Profit, Planning, and Performance.
Mission
To help salon owners, stylists, aestheticians, and wellness practitioners build sustainable, profitable businesses that support the lives they want to lead.
VISION
THE THREE ESSENTIAL PILLARS OF BUSINESS SUCCESS
Profit
Most beauty professionals entered the industry because of their passion and talent—not their financial expertise. I’ll help you identify hidden revenue opportunities, implement strategic pricing, develop additional income streams, and create financial systems that maximize your businesses profitability without sacrificing quality or client experience.
Planning
Break free from the day-to-day reactive mindset with strategic planning that creates sustainable growth. We’ll develop clear business objectives, marketing calendars, expansion strategies, and actionable roadmaps that take your beauty business to the next level while reducing your stress and workload.
Performance
Transform your team, operations, and client experience to deliver consistent excellence. I’ll help you build systems that ensure peak performance in every aspect of your beauty business—from staff training and retention to service delivery and client satisfaction—creating a reputation that stands out in a crowded marketplace.
WHY WORK WITH
CATHERYN WRIGHT
Industry-Specific Knowledge
The beauty and wellness world has unique challenges and opportunities that general business consultants simply don’t understand.
No-BS Approach
I don’t sugarcoat the truth or make empty promises. My straightforward approach delivers actionable strategies that work specifically for your businesses.
Balanced Transformation
I focus on creating a business that supports your life, not consumes it—addressing both personal and professional growth
SESSION AND PROGRAM
Our Services
THE PROFIT PLAN
THIS IS FOR YOU IF:
Feel overwhelmed by day-to-day operations
Want to improve their work life balance while reducing personal workload
Are open to combining business strategy with holistic wellbeing practices
Are genuinely committed to implementing positive changes
Creating more profitability in their business
Looking to expand their business or Exit
get started
BEAUTY, HAIR & WELLNESS EXPANSION PROGRAM
THIS IS FOR YOU IF:
Established salon or spa owners ready for significant growth and reduced personal workload
Beauty entrepreneurs looking to scale beyond a single location or develop passive income streams
Wellness practitioners transitioning to a larger business model with management structure
Hair stylists or beauticians evolving into business owners who want to work “on” rather than “in” their business
Beauty business owners considering eventual sale or partnership opportunities
Those who have tried traditional business consulting but struggled with implementation due to personal barriers
get started
WHAT PEOPLE THINK ABOUT THE WRIGHT METHOD
DO NOT WORRY I HAVE HEARD THEM ALL!!
I know how you feel, that constant worry about how can I make more money to pay the bill, why are my clients not re booking with me, Or how do I even have a business when I have a family that relies on me.
Catheryn is an incredible mentor. Her wisdom is relevant for all aspects of your life not just your business. She is the perfect balance of woo and decisive action planning. Grateful to have met her.
As a business owner who was struggling with the business side of things, her guidance was exactly what I needed. Catheryn just gets it. Best investment I’ve made in my career! Love her a lot!
Talk with Catheryn TODAY!
Take the first step toward sustainable success with a complimentary 30-minute discovery call.
We’ll discuss your current challenges, where you want to go, and how I can help you get there.